all about us

The backbone of our business is our family, fronted by daughters
– be it gran, mum, aunt, wife, or sis.

Among us is Lucy, who has been a florist since Floral Magic's inception in 2000. She has experimented with many styles, and learnt from renowned designers from Belgium, Germany, Sweden, and the USA. Lucy holds a Diploma in Modern Floral Design from the American Floral Art School, is accredited as a Certified Floral Designer (CFD) and was inducted as a member of the American Institute of Floral Design (AIFD) in 2009.

The rest of the core team (Anna, Jo, and Linnette) has been under her guidance from young, putting in hours after school, and have been professionally trained in London and New York. Their cumulative experience in fashion public relations, marketing, events and graphic design, evolved the sensibilities and breadth of Floral Magic’s work.

Together, we have honed a fresh, moving and organic aesthetic in Floral Magic’s 20 years, always taking cues from nature. We translate these values in everyday arrangements, and dramatically transform venues for weddings or events with lush floral and botanical styling.

What differentiates us is our grounding in the technical aspects of arrangement and structure making, together with a trained eye in achieving colour, form and textural balance, even in the wildest of bouquets. 

We also conduct hobbyist workshops and professional classes occasionally, giving you another side of floristry to savour.

Get talking to us at 6337 6398 or